Digital Product ROAS & CPA Calculator

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Tip: Enter your ad spend, product price, COGS, and number of sales. Total revenue is filled in automatically. Once all fields marked with an asterisk are filled, press the CONFIRM button to see the results.

Ad Campaign Parameters

Total Ad Spend*

Product Price (Per Unit)*

COGS / Production Cost (Per Unit)*

Number of Sales / Conversions*

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Total Revenue — Automatic

Calculated as Product Price × Number of Sales.

Main Analysis Results

Campaign Performance

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Fill in all fields marked with an asterisk, then press CONFIRM to see the results.

ROAS

0.00x

CPA (Per Conversion)

Rp 0

Cost per acquisition

Total Revenue: Rp 0

Total COGS: Rp 0

Net Profit: Rp 0

ROI (Return on Investment): 0%

Quick Indicator Guide

• ROAS > 1x: Ad revenue is greater than ad cost (profitable). A good benchmark is generally > 3x.
• Low CPA: The less it costs to get one buyer, the more efficient your ads are.